BRIDGE ALLIANCE // ASIA PACIFIC // DATA ROAMING // 2011 |
CASE |
BRIDGE ALLIANCEAsia Pacific's leading mobile alliance serving over 400 million customers. They offer affordable data roaming for travellers across the region. |  |
BACKGROUND Travellers turn off the smart bits on their smart phones to avoid insane data roaming charges. Bridge Alliance partner telcos needed a branding platform to market Bridge Alliance's low-cost data roaming across 11 Asian markets. INSIGHT Being able to use a mobile phone abroad makes any traveller happy. | IDEA Affordable data roaming is something every traveller will look for pre-travel. So we made it easier to find by creating a tall icon that's a like beacon for travellers. Smiling Traveller embodies Bridge Alliance’s promise to make travellers happy wherever they roam. Whether online, on paper or around you, when you see the smiling traveller you know you're in safe hands. With the help of our toolkit Bridge Alliance operators can use 12 different Smiling Travellers in their advertising. |
'THE SMILING TRAVELLER' MAKING OF
Creative team: Antti Toivonen (Creative Director), Maurice Wee (Creative Director), Daphne Tann (Art Director), Tzer Meng Lim (Art Director), Juliana Koh (Copywriter), Pearlyn Ong (Copywriter), Joyce Wong (Account Manager), Joanne Theseira (Account Director)
