Since you're hopefully interested in my digital skills, here's a section featuring some of my digital work. I've got a lot of print and film work, but digital is my most natural environment. Some of this work is featured as part of my integrated campaigns.
This work should demonstrate my skills in:
OKAMOTO FREEDOM PROJECT
A CAMPAIGN RELYING ON ONLINE BUZZ
This is an integrated campaign revolving around three products that help Singaporeans do better what they do best – each other.
Website worked as the center point of the campaign.
One of the products was an app that turns your iPhone into a motion detector.
OKAMOTO FREEDOM PROJECT BANNER ADS |
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MARKKU FROM FINLAND// THE UNOFFICIAL MASCOT OF EUROVISION2007 SINGING CONTEST // 2006-2007
CREATING AN ONLINE PHENOMENON
- Using SoMe dialogue (with more than 3000 personalised messages) to build a fanbase
- Location-based micro blogging when producing a daily TV broadcast
- Interactive TV show with an SMS chat
- Selling virtual accessory in an online community
- YouTube phenomenon with more than 1.5 million YouTube views
(pretty well done in such a small market).
BANNER AD FOR CHURCH AID
CLEVER USE OF ONLINE ADVERTISING
The brief
Create an online ad in 24h for Church Aid (this was a contest). The ad needs to have an impact on the members of the Finnish parliament.
Solution
One online ad without a microsite is not very effective. And how can you have any impact on congressmen with an online banner? That's why we made an online banner that enabled people to print out a letter they can send to their congressmen via traditional mail.
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WEBSITE FOR UNIVERSITY OF DISRUPTION AND MEDIA ARTS (TBWA\WORLDWIDE)
CRAFT & TECHNOLOGY
This is a flash site from a few years back when flash was cool. It's an example of good craft and advanced programming: there's a smoothly scrolling panorama with correct perspective. We paid 0 euros for this one so it was a great collaborative effort.
We made this for TBWA\Worldwide. They wanted to introduce 3 interesting agencies in the network and TBWA\Helsinki was one of those. We chose 10 key values and said that anyone going against them will end up in a freezing lake. The result was www.oritsthelake.com
The work is offline, but I'm happy to dig out a few videos if you're interested.
SIAJOURNEYS.COM
ONLINE LED INTEGRATED CAMPAIGN - OVERSEEING ONLINE WRITING
This was an integrated campaign to celebrate the last Singapore Airlines B747 flight in spring 2012. The most important element of the campaign was the website chronicling the history of the B747. There was also a coffee table book, a print ad and collaterals for an event.
BRIDGE ALLIANCE JUST BASIC BANNERS A part of the Smiling Traveller campaign. Click "Replay" to see the animations. |
ASIA SQUARE FOOD GARDEN - TAKE A BREAK FROM THE CITY, IN THE CITY
AMPLIFYING A REAL WORLD CAMPAIGN ONLINE
As a part of the launch of the Food Garden at Asia Square (a business property in Singapore), we created a Facebook contest for people who wanted to turn their mini getaway at Asia Square's soothing Food Garden into a Bali Holiday. People visiting the Food Garden got their pictures taken and uploaded in our app. All they had to do to take part was to tag themselves in our gallery. Their pics were then posted on their walls and the one who got most likes from their friends was the winner.
SUPERPEPE.FI
MICROGAMES
SuperPepe is an energy candy bar comparable to RedBull. It helps you last longe. To promote SuperPepe, we created a website with several C64 style 8bit minigames you didn't need any skills to play. But you really had to have some stamina: "How deep into space can you fly?"
Live site up soon (once I find the files from the back ups).
 | SUPERPEPE BANNER AD: PRESS SPACE CRUSADER "HOW DEEP INTO SPACE CAN YOU FLY BY PRESSING YOUR SPACE BAR?" Average time spent with the ad was more than 4 minutes :D |
PFIZER FINLAND // WHAT IS THE BEST THING YOU COULD DO FOR YOUR HEALTH?
VIDEO BASED WEBSITE
A video-based test that used medical data to define (based on the users' answers) what would be the one most beneficial thing they could do to improve their health.
This was a part of Pfizer's "Finns – the healthiest nation in the world 2015" concept.
Everyone of us has those friends that are not good for your health: you end up smoking or drinking with them etc. So now people could also report those friends who then were virtually sent to the principal's office to be punished.
DNA - ARE YOU NORMAL?
ENGAGING TEENAGERS WHERE THEY NATURALLY VISIT
DNA is Finland's third biggest mobile operator. They are a challenger brand.
They launched new plan for teenagers called dna Arvo. They wanted their plan to be the new standard for teenagers. That's why the tagline of the ATL work was just "dna Arvo – The New Norm".
Online, we collaborated with Finland's biggest youth media, IRC-Galleria, to create a custom made community where teenagers could anonymously tell about their habits they weren't sure about. Then other teenagers could vote, if those are habits normal or not.
I can't remember the exact figures, but this campaign was a huge success. Even bigger than our online rock-paper-scissors national championships.
DNA INTO – ONLINE SHOP IN A BANNER AD
DNA is Finland's third biggest mobile operator. They are a challenger brand.
When DNA launched new call plans, they were always keen to try ways to sell harder. So we created an online shop they could embed on all their campaign sites. Best of all, it could be embedded in their online banners, making them the only mobile operator with an online shop that could be uploaded on any site selling online advertising space. So people didn't need to visit any microsites or external online shops to switch to DNA's call plans.
DNA - ALWAYS BUY GOOD PRESENTS
ADAPTING AN ATL CONCEPT INTO ONLINE WORK
DNA is Finland's third biggest mobile operator. They are a challenger brand.
DNA wanted to sell as many phones for Christmas as possible.
Insight: people are worried that they buy presents that others don't want.
Idea: A new phone is always a good present. So this Christmas DNA would remind everyone that they'd better buy good presents, otherwise their families will hate them.
For online we made a website (kunnonlahjat.fi = properpresents.fi) that could be used to create wish lists. This was the early days of Facebook, but those list could be shared on your wall. Just as a gentle hint for your friends.
But what's more, based on data that users told about themselves (age, gender, etc), those who needed good ideas for X'mas presents, could go online and search for ideas based on given parameters. Handy.
Picture below: "DADDY, PLEASE DON'T SCREW UP MY CHRISTMAS PRESENT"
The wish list site looked like an imaginary gift machine. The animations were quite nice, but of course they can't be seen here. Doh.
BANNER ADS:
DON'T SCREW UP THIS CHRISTMAS.
FIND PROPER GIFT IDEAS. (select: for boyfriend etc. / age: 20-23 yr etc )
DON'T SCREW UP THIS CHRISTMAS.  | FIND PROPER GIFT IDEAS. (select: for boyfriend etc. / age: 20-23 yr etc )  |
DNA - ONLINE CONTENT MANAGEMENT SYSTEM
This is one of the most heavy duty online projects I've ever been involved in. Basically it is a telco content management system & online shop.
ENIRO // A CAMPAIGN TO TELL PEOPLE ABOUT ENIRO SEARCH ENGINE'S FEATURES
ADVANCED USE OF ONLINE TECHNOLOGY (JAVA BASED SOLUTION)
Eniro is Scandinavia's most popular location based search engine. It covers most businesses, restaurants, and addresses. It is good for finding services and routes to them. We created a contest that integrated Eniro's search engine with our campaign site. Basically we made a website that could feature any existing website as a part of them. With this technology users could try out different features of the search engine as a part of a fun contest and stand a change to win all those things that they searched for.
 |  Just some banner ads for the contest. Nothing special. "FIND YOUR ROUTE TO THE PERFECT EVENING AND WIN IT" |
ENIRO // CONTEXTUAL BANNER ADVERTISING
Eniro is Scandinavia's most popular location based search engine. It covers most businesses, restaurants, and addresses. It is good for finding services and routes to them.
Embedding their search engine in our online ads was pretty easy so we could run contextually relevant banner advertising. We simply proposed relevant questions in right places. For example we had the following on a recipe website:
Your turn to cook?
Find [restaurants][in your area]
Before mother's day:
Flower stores near your grand mum's place >>
After X'mas:
"Thanks grandma. Nice turtleneck shirt" [find flea markets in your area].
Having a guys' night out? [flower stores in your area]
ENIRO // BASIC CAMPAIGN SITE
Eniro is Scandinavia's most popular location based search engine. It covers most businesses, restaurants, and addresses. It is good for finding services and routes to them. To tell people about Eniro's features, we made a campaign site to introduce bizarre discoveries all around Finland. Not that exciting, but the craft was quite ok. Here's a few frames from the "journey across the country". I won't translate.
ENIRO // ANOTHER BASIC CAMPAIGN SITE WITH MICROGAMES
Eniro is Scandinavia's most popular location based search engine. It covers most businesses, restaurants, and addresses. It is good for finding services and routes to them.
The client quite liked the previous campaign, so she wanted a similar one for the summer. So to tell people about Eniro's features, she wanted another campaign site to introduce bizarre discoveries all around Finland. To make it more interesting we wrote a story of "The Invisible Man visiting Finland" (if you remember the American TV series Invisible Man). It's just a fun journey across Finland beefed up with microgames people had to play to participate in lucky draws.
Not that exciting, but the craft was quite ok. Here's a few frames anyway. I won't translate.
PLUSTV – GET YOURSELF A SPONSOR
AN ONLINE PROMO TURNED INTO CONSUMER GENERATED TV-ADS
PlusTV is the biggest payTV operator in Finland. With our "programs for your life" -concept we started positioning PlusTV an extension of your hobbies. So if you are into fishing, PlusTV has fishing programs for you. And so on.
A PROMO CAMPAIGN
"Whatever your hobby, you can now get yourself a sponsor". PlusTV encouraged people introduce their hobbies online. Every week during summer 2009, PlusTV would make a sponsorship deal with one of the applicants. The sponsorship application was then used as PlusTV's TV-ad to demonstrate how payTV content can be an extension of your hobbies.
