COCA-COLA / MYANMAR / 2012
CASE
Introducing Coca-Cola to Myanmar - the third last market in the world
BACKGROUND In Septemper 2012, Myanmar was officially introduced to Coca-Cola - leaving North-Korea and Cuba as the only countries on the planet where this iconic drink is not available. | ABOUT THE PROJECT This was a pitch we won earlier in 2012. The campaign is rolling out already, but for confidentiality reasons, I can't upload the plan here. That doesn't change the fact I'm happy & proud to be a part of such a unique effort :) |
