SINGAPORE AIRLINES / GLOBAL WORK CREATIVE GROUP HEAD 2009-2012 |
CASE Singapore Airlines Global Brand Campaign |
Singapore Airline’s greatest asset is the Singapore Girl. For 40 years, she brought gentle hospitality around the world making Singapore Airlines synonymous with grace, elegance and impeccable service. After a long break, she's took center stage in the airline's latest brand campaign. We built a global campaign of seamless cross-continental visual poetry that underscored one notion: The romance of travel is stronger than ever. | Together with the TVC, the making of -videos have increased the channel views on YouTube to nearly 1 million. |
OTHER WORK
SINGAPORE AIRLINES daily flights to Moscow | SINGAPORE AIRLINES A380 to Los Angeles Launch |
SINGAPORE AIRLINES opened their first route South America | SINGAPORE AIRLINES tactical template: frequency ads |
SINGAPORE AIRLINES A380 to New York via Frankfurt | SINGAPORE AIRLINES tactical template: frequency ads |
Creative team: John Merrifield (Creative at Large / APAC), Antti Toivonen (Creative Head / copy), Maurice Wee (Creative Head / Art), Mel Dutoit (Global Creative Director / Singapore Airlines), Tim Chai (Art Director), Lawrence Hu (Art Director), Clara Tehrani (Copywriter), Isaac Ho (Copywriter)
