CASE
Anti-Ageing Product Range Re-Launch South East Asia, India, Middle East, South Africa, LATAM  |  |
Despite not being famous in many markets, Pond's skin care is one of Unilever's biggest brands globally. Traditionally Pond's has been about romance ("Love's helping hand"), but Unilever wanted the brand to be more contemporary. As a part of this larger brand reformation, we created a campaign for Pond's anti-ageing range to pave the way and show direction for the rest of the product ranges. | WHAT WE DID This is a large integrated entity rolling out in 2012-2013. The campaign has been translated into a series of beauty key visuals, print ads and films - one for each product. Every film is shot with three different market relevant sets of talent so with all the adaptations there are 19 different films. There are also beauty Key Visuals that are used in POS and print advertising. This is very different kind of work to what I usually do so it was very interesting to see the thinking, logic and research that goes into beauty marketing - it is a completely different world.
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This version is a representation of the kind of mood I feel would be right for the brand. We did this as a director's cut and it's not graded. The campaign is yet to launch so I can't publish the work now. If you have questions, I'm happy discuss with certain discretion. Dir. Giles Wilson RSA / Prod. (h)films Milan |
This is our global master. It's quite different to our director's cut. The campaign is yet to launch so I can't publish the work now. If you have questions, I'm happy discuss with certain discretion. |
OTHER WORK
There are two other master films that are still in offline. I will update them here once I'm allowed to. I will also update all the beauty prints, product prints and other work once the global campaign has properly launched.
